20th March 2017

THRILLER COURSEWORK: EVALUATION QUESTION 2

HOW DOES YOUR PRODUCT ENGAGE WITH AUDIENCES AND HOW WOULD IT BE DISTRIBUTED AS A REAL MEDIA TEXT?

How does your product engage with audiences?

While on YouGov.com, I've discovered the similar target audience of my film using the Crime-based movies of Zodiac and The Fugitive.

Interestingly, both audience representatives share a connection in the age range of 40-50, and are strongly political, but in this case are completely opposed in parties. Nevertheless, this suggests of their interest in watching films with political motifs and involvement of government forces. Like Air Force One, the military is involved in the rescue, while police officers and detectives are employed in Zodiac. My film opening and plot offers the use of police detectives that may stimulate the attention and interest of a specific and niche audience.

To summarize, my film will be aimed at audiences with a mature taste and preference in liking a psychological and sophisticated unraveling of the plot- different to a linear and simple structure. They may also be drawn to the aftermath of a murder and how it resolves, rather than witnessing the gruesome nature of the act.This is achieved in my film opening as the violent is implied off-screen; where the victim has already been injured by the time the film begins.

How would it be distributed as a real media text?

As the audiences are niche and specific to their genre, the film would not be a success as a Hollywood Block-buster film, as my audiences prefer films specific to them, and may not be attracted to a over-advertised film. Therefore, my film should be distributed through local cinemas and digitally through streaming websites such as Netflix. According to YouGov my audiences are also a big fan of television, so the option to publish the film onto Netflix may attract more viewers that are not within the local cinemas to experience the specific film. As of January, 93.8 million people are registered onto Netflix. This will increase my audience base worldwide. 

In addition to expanding the specific audience base worldwide, I would consider using social media, such as Facebook pages to promote the film. This is very effective as Facebook will aid me in reaching my audiences as they suggest the page to users with specific interests in the genre of my film. To top it off, it is less costly than producing a trailer to televise which would take millions. Also, as each posts unravel aspects of the film, people are able to share, comment and like the posts, so the audiences are also helping me reach to further target audiences worldwide.

This is the final product of my film opening, with annotated captions regarding the model audience's presence and their impact/outlook on the opening.