Audience Segmentation
Segmentation means to break up audiences into different groupings
The aim of audience segmentation is to get mass audiences and understand each individual little groups that they belong in as people. This will develop their understanding and improve their goal of reaching out to the right and appropriate target audience. The groups can be based on the following...
- Gender
- Age
- Lifestyle
- Ethnicity
- Race
- Religion
- Income
- Interests
- Social Class
- Personality
- Language
- Nationality
- Musical Taste
- Culture
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